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Join us in New York on September 10, 2018 for the “Principals of Crisis Management” training course.

This full-day training will cover the characteristics of a crisis, and a framework to manage the life cycle of a crisis from horizon scanning for potential issues, through closure and remediating gaps or Lessons “to be” Learned.

Course Description

Principles of Crisis Management will cover the characteristics of a crisis, and a framework to manage the life cycle of a crisis from horizon scanning for potential issues, through closure and remediating gaps or Lessons “to be” Learned. Upon completion of this course you will know:

• Difference between an issue and a crisis

• What is “Horizon Scanning” and when should it occur?

• How do I prepare my organization for a crisis?

• What are the components for an effective crisis response?

• What’s recovery?

• How do we Improve?

Morning Session

The morning session will cover the components of developing, implementing and managing a crisis management program. Interwoven into the principles, will be examples and videos demonstrating the good, the bad, and the ugly.

Introduction to Crisis Management

  • What is a crisis?
  • How do you know when it’s a crisis?

Crisis Management Program

  • Establishing a Policy
  • Framework
  • The Plan

Before, During and After: Holistic Crisis Management

  • Anticipate and Assess
  • Prepare
  • Respond
  • Recover
  • Review and Learn

Afternoon Session

The afternoon session will be a FUN case study during which we will practice the Before, During and After phases of a crisis. Due to training attendees coming from different business sectors, we use a generic business (a circus) to facilitate walking you through the crisis management process. Each attendee will role play a member of the crisis management team for the simulated travelling circus business. You will get an opportunity to walk through each of the crisis phases and use some of the most important tools that help to efficiently manage a crisis.


Robert Burton Managing Director

Rob is a Principal at The International Crisis Management Conference and PreparedEx where he manages a team of crisis preparedness professionals and has over 30 years of experience preparing for and responding to crises. Part of his leadership role includes assisting clients in designing, implementing and evaluating crisis, emergency, security and business continuity management programs. Rob has facilitated hundreds of training courses and simulation exercises throughout his military and civilian careers. During his career Rob has worked for the US State Department’s Anti-Terrorism Assistance Program, as a crisis management consultant in Pakistan and Afghanistan where he negotiated with the UN and Pashtun tribal warlords and he served with the United Kingdom Special Forces where he operated internationally under hazardous covert and confidential conditions. Rob was also part of a disciplined and prestigious unit The Grenadier Guards where he served Her Majesty Queen Elizabeth II at the Royal Palaces in London. Rob was a highly trained and experienced infantryman serving in Desert Storm and commanded covert operational teams and was a sniper. Rob has keynoted disaster recovery conferences and participated in live debates on FOX News regarding complex security requirements and terrorism. Rob has a Queen’s Commendation for Bravery.

Leanne Metz PMP, MBCI

Leanne has more than 30 years of corporate experience in multinational organization. She has developed and led training in the areas of project management, enterprise risk, business continuity and crisis management. She has conducted Business Continuity and Crisis Management training to nearly 700 participants throughout Asia, Europe, Latin America and North America.

In 2012 she began developing and implementing a global Business Continuity and Crisis Management program for Mead Johnson Nutrition after they were separated from Bristol-Myers Squibb into a publicly traded organization. Due to the success of the program, Leanne was named the 2014 North America Business Continuity Newcomer of the year by the Business Continuity Institute.

In 2017, Leanne joined PreparedEx as a Business Continuity and Resilience Consultant and continues to increase organizational preparedness across multiple industries.

Who Should Attend?

During an emergency, large or small, your organization and those internal partners as well as external stakeholders from the surrounding community will have to work together in order to respond to a crisis. If your organization and its partners are prepared, the damage to the operation of the business should be minimal, the impact to the reputation of the brand reduced, and less chaos to the surrounding community and its residents. ICMC brings together a good mix of crisis, emergency, business continuity and security professionals from both the private and public sectors. Our attendees learn from each other and share their own experience which ultimately creates stronger relationships within the wider preparedness community. At an ICMC conference you’ll get the opportunity to meet and form relationships with:

Traveling to New York?

Attendees of the New York course are eligible for a special $299 per night +Tax rate at…

New York Marriott East Side
525 Lexington Avenue at 49th Street
New York, NY 10017

Instructions for booking your room: 

Please call Marriott Reservations at 1(800) 228-9290 or (212) 755-4000 on or before Friday, August 24, 2018 (the cutoff date for discount) to make your reservations. Please identify yourself as part of the ICMC group staying at the New York Marriott East Side, located at 525 Lexington Avenue at 49th Street, New York, NY 10017.

Space is Limited so please book as soon as possible.